B2b Solutions

Advertising World has the market insights, industry expertise and established relationships you need to meet and exceed your business objectives. Business-to-business (B2B) is a type of transaction that occurs between two businesses, such as a manufacturer & a wholesaler, or a wholesaler and a retailer. Business-to-business transactions usually involve goods and services that help one business to operate.

Inbound marketing is a philosophy that focuses on attracting and nurturing leads into customers. By creating helpful content that is useful and engaging, your brand becomes a resourceful magnet for potential customers and makes it easy for them to find your goods or services. Our team of experts can help you develop strategies that guarantee an improved closing ratio.

Marketing to businesses has different results to marketing to consumers. To cater to this market specifically, Advertising World uses a leading international platform, HubSpot, to give you solid facts you can use to make your campaigns results driven and based on real reactions of your customers and prospects.

The HubSpot software used to run these campaigns has an excellent reporting element that can give incredible insights to what marketing has the best effects. For example, in the past, a TV advert (TVC) would run, and though the brand would see a spike in website traffic, it was challenging to see how we could convert that increased interest into actual sales.

Now, we ensure there is helpful content (like a Venus Flytrap) to nurture and attract the right prospects and convert them to customers, and we can see where on the website they drop off. Tying this together with elements like social media or events allows us to truly run holistic campaigns that support each other – and they’re all trackable!